Communications and Marketing Manager - Temporary

Worker’s Justice Project (WJP) (workersjustice.org) was founded in 2010 to address the racial and economic injustices that low-wage immigrant workers face in New York City by building collective power to win institutional change. WJP runs two long-standing worker’s centers in Brooklyn. We promote justice and opportunity for low-wage immigrant workers in New York City by pushing for systematic enforcement and expansion of workplace protections, which include labor and occupational health and safety standards while advocating for industry-specific efforts to improve working conditions. WJP also offers skills-building training to workers in health & safety and industry-specific areas, and we educate immigrant communities about their rights in the workplace and how to exercise those rights.

WJP is a fiscally sponsored project of TSNE (tsne.org).

The Communications Manager will be part of the Development & Communications Department and work alongside the Director of Development & Communications and the Donor Relations Associate. The Communications Manager will spearhead WJP’s communications - social media, website, and press. They will take the lead in developing WJP’s programmatic, fundraising, and organizational messages to a broad array of stakeholders. They will be an exceptionally organized, detail-oriented, and creative individual who will work across divisions and the organization to advance and support all internal and external communications. This role requires project management skills, digital fluency, and a creative mindset to ensure WJP’s message reaches its audience.

This is a TEMPORARY position.

We will begin looking at candidates mid to late February.

Communications Management

● Manage communications across the organization;
● Collaborate with Director of Development and Communications and Executive staff to devise strategies for engaging various stakeholders;
● Manage WJP’s communications calendar and ensure it aligns with the fundraising calendar;
● Support the Development Department’s fundraising campaigns;
● Develop communication goals and strategically implement a communication plan.

Content Development & Storytelling

● Collaborate with program staff to identify content ideas and opportunities, particularly to highlight WJP’s work, its members and memorable achievements;
● Coordinate, draft, distribute, and share stories and information through social media;

● Create and manage content to enhance WJP’s social media presence strategically, grow base of supporters, and ensure brand consistency across social media channels;
● Collaborate with Donor Relations Associate in drafting and creating newsletters and annual reports;
● Develop press packets, program brochures, and other external print and digital materials;
● Work with executive leadership, members, and staff to prepare talking points and key messaging for thought leadership and other public engagements, including fundraisers, interviews, panel discussions, etc..

Press Management

● Draft press releases and media advisories, distribute to media, elected officials, and other contacts;
● Identify and target opportunities to leverage content with media and other outlets that can promote awareness of WJP's work;
● Develop press contact list and build relationships with appropriate media contacts to pitch stories for ongoing media engagement opportunities;
● Explore media partnerships and press opportunities;
● Alongside the Executive Director draft opinion pieces on topics relevant to the organization’s work;
● Plan and execute press conferences and other media events;
● Track and monitor all mention of the organization in the media;
● Maintain a library of all press coverage that is easily accessible to the staff;
● Conduct outreach and build relationships with media outlets in New York and nationally, including responding to media inquiries in a timely manner, connect with relevant staff;
● Manage print and web media production, media outreach and digital media.
● Preparing our members to engage with the press through trainings and 1:1 support.
● Growing and maintaining supporter, press, and membership e-lists across databases.
● Maintaining press, photo, and media archives.
● Managing the photography of actions, events, and for publications as needed.

Brand Management & Marketing

● Maintain brand consistency across the organization, support staff’s use of branded materials.
● Update and monitor the website regularly with appropriate updates and content.
● Point of contact with graphic and web designers
● Creating or managing the creation of short videos to promote the organization’s programs.
● Producing materials and publications to advertise the organization’s work to the general public, members, and funders (including annual report, brochures, press packets, postcards, swag, etc
● Developing online campaigns to augment on-the-ground program work (incorporating bilingual outreach, petitions, social media, etc), and measuring/optimizing their effectiveness.

● Managing external events and social media calendar.

Health and Safety in the WJP Workplace

● Follow all WJP health and safety protocols while working on-site as an Essential employee.

We will consider exceptional candidates who demonstrate a strong combination of the specific qualifications and skills described below.

● 3 to 5 years of relevant professional experience in communications, media relations, public policy, journalism or other related field;
● Experience working in a non-profit, a plus;
● Commitment to racial and economic justice;
● Advanced writing skills, with the ability to create dynamic, persuasive communications materials - including press releases, talking points, op-eds, briefing materials, and more
● Excellent written, verbal, and listening communication skills;
● Friendly and outgoing with the ability to quickly establish rapport with WJP members and external partners;
● Self-motivated, hardworking individual with ability to work independently;
● Demonstrated experience building strong relationships with high-level allies and donors;
● Detail oriented;
● Strong project management skills;
● Excellent people and relationship building skills;
● Experience and success with a creative process that goes from idea to execution;
● Experience collaborating with and coordinating across numerous and different stakeholders;
● Knowledge of multiple media outlets, desired.
● Strong fluency with public-facing communications and content creation - social media and website management, press pitches, etc.
● Excellent writing, editing, and proofreading skills;
● Ability to handle multiple priorities at the same time;
● Proficient in social media platforms including Facebook, Instagram, LinkedIn, Twitter, and Youtube.
● Competent knowledge of computer operations (Google Apps, Word, Excel, etc.) and equipment operation such as copiers, fax machines and telephones;
● Experience working with Zoho database, a plus;
● Experience with photography/videography basics, a plus.

Physical Demands/Work Environment

The physical demands described here are representative of those for this position. Reasonable accommodations will be made to enable individuals with disabilities to perform the functions. Work is performed in an office environment and in close proximity to other workers.

While performing the duties of this position, the employee is required to:

● There may be a need to lift and/or move materials or equipment.
● Able to work outdoors in inclement weather conditions.
● Able to commute using the NYC public transportation system.
● Able to work in an open office space.
● Able to work a flexible schedule including early mornings, evenings, and/or weekends as needed.
● Handle, or feel objects, tools or controls.
● Reach; traverse; sit or stand (usually for longer periods of time); occasionally ascend/descend; and position self (to) move.
● Extended periods of time in front of a computer screen is an essential aspect of the position.
● Lift and/or move up to 25 pounds.
● The noise level in the work environment is usually moderate.
● Job is not subject to significant occupational or environmental hazards.
● Likelihood of personal injury would be relatively slight.
● Environmental and work hazards are not present to a measurable degree.

Regarding COVID-19: TSNE considers the health and safety of our employees of the utmost importance, and due to the ongoing COVID-19 pandemic, and subject to your state and local laws, our policy requires that all employees performing in-person work at a TSNE designated office are fully vaccinated. For the purpose of this policy, fully vaccinated indicates that you have received a single dose of the Janssen vaccine, or both doses of the Moderna or Pfizer vaccine. Certain exemptions may be requested and will be considered by Human Resources.

Compensation and Benefits

Location: Work will be hybrid primarily performed from personal home office and will occasionally work from the Sunset Park and/or Williamsburg Worker Centers and on the field. Will travel periodically. 
Schedule: This role requires the ability to work occasional mornings, nights and weekends.

Compensation: The starting salary for this position is $60,000 - $70,000/yr and is commensurate with experience.

Benefits: This position is eligible for a full benefits package including:

• Generous Paid-Time-Off (PTO): 12 paid holidays, 3 weeks vacation, 1 week personal holiday, and sick time for full-time staff;
• 80% Employer-paid, $0 deductible Health Insurance through Harvard Pilgrim;
• Low-cost MetLife Dental and Vision;
• Flexible Spending Accounts (FSA) for Health and Dependent Care;
• Employer-paid Life, Long- and Short-Term Disability Insurance;
• Employer-paid Pension through TIAA;
• ...and more!

TSNE/WJP strives to achieve excellence through a diverse, equitable, and inclusive work environment that embraces all of our individual and collective differences. Black, Indigenous, People of Color, Middle Eastern and North African, Bilingual and/or Bicultural candidates, and LGBTQ2SIA+ candidates are strongly encouraged to apply. We value and honor the unique talents, learning styles, and lived experiences of each individual that enrich and strengthen our workplace culture, and we are proud to be an equal opportunity and affirmative action employer.

All employment conditions are based on an individual’s performance and job qualifications. TSNE/WJP prohibits discrimination and harassment of any kind based on race, creed, color, religion, native language, gender, sexual orientation, gender identity/expression, national origin, physical or mental disability, age, genetic information, veteran status, marital status, parental status, pregnancy, race-based hairstyles, or any other protected characteristic stated by federal and state law. Regardless of any class’ protection under the law or lack thereof, TSNE/WJP celebrates diversity and values the strengths that come with having a diverse team of employees. It is represented in our workplace culture, and it is who we are.

TSNE/WJP's EEO statement extends to volunteers, interns, contractors, vendors, and clients.